Imagine you have crafted the perfect business… You have worked long and hard to get things just right and you have slaved away in a DIY website builder bringing a killer website to your online customers. As you eagerly await the massive amount of orders this website deserves, the results are mediocre at best and you struggle to understand why. You begin frantically scouring your website looking for an obvious mistake or problem but there are none to be found. Then comes a lightbulb moment… You’ll call a friend, ask them to check out your website and ask for their opinion. You excitedly wait for their praise and the first thing out of their mouth is, “Why is it so tiny?” “What do you mean tiny?” you ask. Your friend replies, “Here I’ll send you a screenshot.” *ding* You open the photo on your phone and, to your horror, the beautiful website you designed is shrunk down, the tiny text is almost impossible to read and you start understanding why those orders are not rolling in. Customers have been bouncing right off your website because they can’t really interact with it on a mobile device. The few orders you do have are all from people using a desktop computer.
This is why you need a mobile friendly website!
Are you trying to start a new company? Starting a new product line? Growing a new business unit? Or, maybe, you want to better understand your business so you don’t waste time on the wrong activities?
Well, if any of these apply to you, then I have the blog post for you!
Here at Qualbe Marketing Group, we appreciate many, many fandoms. If you wander through our office you’ll run into Harry Potter fans, Star Wars and Star Trek fans, plus one HUGE He-man fan. (I’m not kidding, he has so many He-man action figures on his desk.) I am actually writing this at my desk, where my Avengers actions figures are all lined up and ready to save the world!
Facebook ad campaigns are a smart, powerful tool that can help you reach new audiences and grow your business. In this article, we cover some of the tips, best practices and strategies that you’ll need to help you get the most out of Facebook ad campaigns.
Displays Fine Art Services is a full-service art handling company that operates nationwide. They have been partnering with Qualbe for over a year now and so we thought we would share a brief glimpse of their journey thus far. Generally speaking, our goal for Displays FAS has been to increase awareness of their brand across the nation and ultimately drive more quality leads for their business.
One of the only shortcuts I have found in life is teachability, and since you’re reading this, I’d imagine you are interested in learning. So I’ll get right to it.
First, I must apologize. The title of this article is a little misleading. Your first “easy” step to building an online presence is to come to grips with the reality that getting your business online is not “easy.” If it was, then every business on the planet would have a thriving website driving millions of dollars in sales. That being said, having a framework of what is involved helps build the path forward and that is very empowering. That is what I hope to do for you today.
Social media is a great place for small businesses to build a brand name and interact with their customers. But choosing social media platforms for your business can seem like an impossible task. There are so many sites to choose from and so many different types of content required for each. We’re hoping to make this decision a little easier for you. In this article, we’re going to explore how to pick social media platforms for your small business based on your content and goals. read more…
Qualbe Marketing Group recently earned another award recognizing its culture by earning a place on Entrepreneur’s Top Company Cultures list. The Top Company Cultures list has placed Qualbe as 10th in the medium-sized business category. Qualbe is recognized for creating an exceptional culture that drives employee engagement, exceeds employee expectations and directly impacts company success.
Companies were scored in 10 categories – collaboration, innovation, agility, communication, support, wellness, mission and value alignment, work environment, responsibility and performance focus – with Qualbe earning 95.62 points out of 100. read more…
There was a lot of talk about penguins, pandas and possums last year. These animals are talked about everywhere in the digital marketing world. We want to take some time and talk about one of these in particular; Penguin.
What is Penguin?
Penguin is the cute name given to one of Google’s not so cute algorithms. Penguin was designed to help clean up the search results of poor, spammy websites by reviewing backlink profiles. Many sites received penalties from Penguin causing huge ranking losses and traffic decreases. In fact, one of our partner sites, 1Dental, received a Penguin penalty back in April 2012 when it rolled out.
Penguin has gone through a few refreshes since the day of its birth in April 2012. Webmasters have since seen Penguin 1, 2.0, 3.0 and, just recently, Penguin 4.0. We wanted to hit on a few highlights of Penguin when it first rolled out and Penguin now.
11 Conferences and 48 States
In March 2015, Randal Olson made a blog entry that took the United States by storm. Using an algorithm he wrote, Google Maps and some additional brainpower, Olson provided a solution to a problem that has plagued everyone from college students to middle-aged parents; “where to go on the next road trip?“