Geek Alphabet

Geek Alphabet

Here at Qualbe Marketing Group, we appreciate many, many fandoms. If you wander through our office you’ll run into Harry Potter fans, Star Wars and Star Trek fans, plus one HUGE He-man fan. (I’m not kidding, he has so many He-man action figures on his desk.) I am actually writing this at my desk, where my Avengers actions figures are all lined up and ready to save the world!

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Displays Fine Art Services: A Year in Review

Displays Fine Art Services: A Year in Review

Displays Fine Art Services is a full-service art handling company that operates nationwide. They have been partnering with Qualbe for over a year now and so we thought we would share a brief glimpse of their journey thus far. Generally speaking, our goal for Displays FAS has been to increase awareness of their brand across the nation and ultimately drive more quality leads for their business.

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5 Easy Steps to Build an Online Presence

5 Easy Steps to Build an Online Presence

One of the only shortcuts I have found in life is teachability, and since you’re reading this, I’d imagine you are interested in learning. So I’ll get right to it.

First, I must apologize. The title of this article is a little misleading. Your first “easy” step to building an online presence is to come to grips with the reality that getting your business online is not “easy.” If it was, then every business on the planet would have a thriving website driving millions of dollars in sales. That being said, having a framework of what is involved helps build the path forward and that is very empowering. That is what I hope to do for you today.

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Choosing the Right Social Media Platform for Your Business

Choosing the Right Social Media Platform for Your Business

Social media is a great place for small businesses to build a brand name and interact with their customers. But choosing social media platforms for your business can seem like an impossible task. There are so many sites to choose from and so many different types of content required for each. We’re hoping to make this decision a little easier for you. In this article, we’re going to explore how to pick social media platforms for your small business based on your content and goals. read more…

Qualbe Named 2017 Top Company Culture by Entrepreneur Magazine

Qualbe Named 2017 Top Company Culture by Entrepreneur Magazine

Qualbe Marketing Group recently earned another award recognizing its culture by earning a place on Entrepreneur’s Top Company Cultures list. The Top Company Cultures list has placed Qualbe as 10th in the medium-sized business category. Qualbe is recognized for creating an exceptional culture that drives employee engagement, exceeds employee expectations and directly impacts company success.

Companies were scored in 10 categories – collaboration, innovation, agility, communication, support, wellness, mission and value alignment, work environment, responsibility and performance focus – with Qualbe earning 95.62 points out of 100. read more…

Penguin Algorithm: Then and Now

Penguin Algorithm: Then and Now

There was a lot of talk about penguins, pandas and possums last year. These animals are talked about everywhere in the digital marketing world. We want to take some time and talk about one of these in particular; Penguin.

What is Penguin?

Penguin is the cute name given to one of Google’s not so cute algorithms. Penguin was designed to help clean up the search results of poor, spammy websites by reviewing backlink profiles. Many sites received penalties from Penguin causing huge ranking losses and traffic decreases. In fact, one of our partner sites, 1Dental, received a Penguin penalty back in April 2012 when it rolled out.

Penguin has gone through a few refreshes since the day of its birth in April 2012. Webmasters have since seen Penguin 1, 2.0, 3.0 and, just recently, Penguin 4.0. We wanted to hit on a few highlights of Penguin when it first rolled out and Penguin now.

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How to Create a Digital Marketing Budget for Small Businesses

How to Create a Digital Marketing Budget for Small Businesses

Welcome to 2017!

You’ve successfully navigated the holiday season and have likely set some New Year’s resolutions for yourself, as well as some goals for your business.

  • Is growing your business one of your goals?
  • If yes, do you have a marketing plan to drive that growth?
  • If so, do you have a digital marketing budget for 2017?
  • If not, but you’re looking for a place to start, this post is for you.

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Reputation Management for Small Businesses

Reputation Management for Small Businesses

Managing Your Online Reputation

I have a homework assignment for you. It’s easy. Just ask 3 people 1 simple question: How do you know you can trust a business, that you’ve never interacted with before, to treat you well? To try and get a variety of answers, I encourage you to ask 1 person who is at least 10 years older than you, 1 person your age and 1 person at least 10 years younger than you.

Please comment below with what you learned! Here are my learnings. read more…