by Becky Dobyns | Dec 13, 2017 | Conversion Rate Optimization, Digital Marketing
Why do visitors come to your website? If you want to have a decent website conversion rate or drive a lot of phone calls and visits to your business, then it’s crucial to be able to answer that question. If you can’t, then you don’t know what information to include on...
by Becky Dobyns | Dec 14, 2016 | Conversion Rate Optimization, Digital Marketing
Micro conversions have always been around, but their importance has gone largely unnoticed by marketers until recently. If the term “micro conversion” is foreign to you, keep reading. We’ll cover what micro conversions are, why they are important, and what to do with...
by Becky Dobyns | Oct 5, 2016 | Conversion Rate Optimization, Digital Marketing, Search Engine Optimization (SEO)
The final key facet to growing your business’s online presence is tracking. In order to see if your business’s digital marketing efforts are effective, you need to analyze the results and report on your progress. This is a key aspect of digital marketing that makes it...
