by Becky Dobyns | Jan 3, 2018 | Digital Marketing, Paid Search (PPC), Search Engine Optimization (SEO), Website Design
You’ve done it. You’ve created a business website. Maybe you even have a Facebook page. If you build it, they will come, right? If only it were that easy. Source: PopExpert.com How do you establish an effective online presence? We’ve been chasing after the answer for...
by Becky Dobyns | Aug 23, 2017 | Digital Marketing, Paid Search (PPC)
This post is an update of our “5 Common AdWords Mistakes” blog post. Google AdWords can often seem like a great mystery. Why can’t I just set up an account, pick some words and see the site traffic roll in? Paid search is one of the best ways to increase...
by Becky Dobyns | Jun 29, 2017 | Digital Marketing, Paid Search (PPC)
Yes, the thing no one likes to think about, talk about, and is mostly trivial in its effect on the lives of people, is what I want to discuss: budget. Not your PERSONAL budget, so stop running for the hills. I want to talk about how to plan and set a budget for PPC...
by Becky Dobyns | Nov 16, 2016 | Digital Marketing, Paid Search (PPC)
This post has been updated here: “11 Common AdWords Mistakes You Could Be Making” Paid search is one of the best ways to increase traffic to your website. When used correctly, paid search can be a highly effective tool to increase traffic and grow revenue...
by Becky Dobyns | Sep 21, 2016 | Digital Marketing, Paid Search (PPC)
Our fourth key facet to growing your business online is Pay-Per-Click Advertising (PPC). There’s no denying it: PPC Advertising is a very effective strategy. PPC is the fastest way to ensure your website appears in the search engines when someone searches online. So...
by Becky Dobyns | Jul 15, 2016 | Digital Marketing, Paid Search (PPC)
Google continues to lead the way in effectively connecting users to helpful information. During a livestream event from their May Performance Summit, Google announced some fantastic updates that will roll out sometime this year or during 2017. Announcements like these...
