by Becky Dobyns | Aug 23, 2017 | Case Studies, Digital Marketing, Social Media Marketing
Put yourself in these shoes. You’ve been around for a while, but nobody knows you exist. You’re like Duckie in Pretty in Pink – a nice guy, but overlooked. Source: Salon.com We’ve found that a lot of small and medium-sized businesses fall in the Duckie category...
by Becky Dobyns | Aug 9, 2017 | Digital Marketing, Social Media Marketing
A few weeks ago, a couple of representatives from our digital marketing team visited a local school for Career Day. We found out that apparently, Facebook is *gasp* no longer cool. (The picture is blurry so you cannot see our silent tear. RIP old Harvard pal) But...
by Becky Dobyns | Apr 5, 2017 | Digital Marketing, Social Media Marketing
Facebook ad campaigns are a smart, powerful tool that can help you reach new audiences and grow your business. In this article, we cover some of the tips, best practices and strategies that you’ll need to help you get the most out of Facebook ad campaigns. Determining...
by Becky Dobyns | Feb 23, 2017 | Digital Marketing, Social Media Marketing
Social media is a great place for small businesses to build a brand name and interact with their customers. But choosing social media platforms for your business can seem like an impossible task. There are so many sites to choose from and so many different types of...
by Becky Dobyns | Nov 30, 2016 | Digital Marketing, Social Media Marketing
Social media continues to grow as a key tool and strategy for businesses of all sizes. Small businesses especially have an opportunity to make their business stand out among their competitors. If you haven’t started using social media for your small business or...
by Becky Dobyns | Sep 7, 2016 | Digital Marketing, Social Media Marketing
Social media marketing (SMM) is the third key facet we recommend for a business’s digital marketing strategy. Once you have a high-quality website and have optimized it for search engines, it’s time to use social media to promote your brand name and interact with your...
